Marketing MCQ
Marketing
Lauder's Leading Lipstick Index tracks sales of lipsticks. It has noted that during every economic downturn the sale of lipstick goes up, and since the fall of 2001, sales have been steadily increasing for all brands. According to one expert, "When things get tough, women buy lipstick." Lauder's Leading Lipstick Index gathers _____ data.
Lauder's Leading Lipstick Index tracks sales of lipsticks. It has noted that during every economic downturn the sale of lipstick goes up, and since the fall of 2001, sales have been steadily increasing for all brands. According to one expert, "When things get tough, women buy lipstick." Lauder's Leading Lipstick Index gathers _____ data.
Lauder's Leading Lipstick Index tracks sales of lipsticks. It has noted that during every economic downturn the sale of lipstick goes up, and since the fall of 2001, sales have been steadily increasing for all brands. According to one expert, "When things get tough, women buy lipstick." Lauder's Leading Lipstick Index gathers _____ data.
A) experimental
B) test marketing
C) ethnographic
D) internal secondary
E) observational
Answer: E
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