Marketing MCQ
Marketing
Pepsi-Cola Bottling Companies decided to put brewed Lipton tea in twelve-ounce cans and market it as an alternative to soft drinks. This idea began as what is called a(n):
Pepsi-Cola Bottling Companies decided to put brewed Lipton tea in twelve-ounce cans and market it as an alternative to soft drinks. This idea began as what is called a(n):
Pepsi-Cola Bottling Companies decided to put brewed Lipton tea in twelve-ounce cans and market it as an alternative to soft drinks. This idea began as what is called a(n):
A) assumption.
B) alternative.
C) hypothesis.
D) new-product concept.
E) uncertainty.
Answer: D
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