Which of the following statements describe ethnographic research?
A) The researcher asked a group of eight teenagers why they thought tattoos were so popular.
B) The telephone researcher asked how satisfied a customer was with his or her current long-distance provider.
C) The trained researcher watched a couple clean and diaper their newborn infant.
D) The interviewer selected people who were walking in the mall to ask them about which shoe styles they preferred.
E) A group of consumers were asked if they recalled seeing an ad for Nike last night while they watched television.
Answer: C