Marketing MCQ Marketing Chapter 6 A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) _____ strategy.

A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) _____ strategy.

Marketing Chapter 6

A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) _____ strategy.

a. selective
b. focused
c. differentiated
d. concentrated
e. undifferentiated

Answer: D

Marketing MCQ

A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) _____ strategy.

A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) _____ strategy.

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