A targeting strategy in which an organization directs its marketing efforts at several segments is called a(n) ___________ targeting strategy.
a. differentiated
b. total market
c. concentrated
d. undifferentiated
e. integrated
Answer: A
A targeting strategy in which an organization directs its marketing efforts at several segments is called a(n) ___________ targeting strategy.
a. differentiated
b. total market
c. concentrated
d. undifferentiated
e. integrated