If a company markets its products to several different countries, it is using a(n) ___________ targeting strategy to segment the total market.
a. undifferentiated
b. concentrated
c. stratified
d. differentiated
e. homogeneous
Answer: D
If a company markets its products to several different countries, it is using a(n) ___________ targeting strategy to segment the total market.
a. undifferentiated
b. concentrated
c. stratified
d. differentiated
e. homogeneous