Volkswagen markets its Routan to large families, its R32 race car to men, and its Jetta to young singles. What targeting approach is Volkswagen using?
a. Concentrated
b. Strategic
c. Differentiated
d. Undifferentiated
e. Multisegmented
Answer: C
Volkswagen markets its Routan to large families, its R32 race car to men, and its Jetta to young singles. What targeting approach is Volkswagen using?
a. Concentrated
b. Strategic
c. Differentiated
d. Undifferentiated
e. Multisegmented