All of the following statements about product positioning are true except
a. product positioning decisions are not only for new products.
b. product positioning is the customer's absolute perception of a product's attributes.
c. effective product positioning helps serve a specific market segment by creating an appropriate concept in the minds of customers in that market segment.
d. product positioning is concerned with creating and maintaining a certain concept of the firm's product in customers' minds.
e. when marketers position a product, they try to position it so that it seems to possess the characteristics the target market desires.
Answer: B