Pepsi wants to know where its Sierra Mist soft drink fits in with other drinks in the mind of the consumer. Marketers question a sample of consumers about Sierra Mist and other drinks on two different dimensions. They will most likely put this information into a _____ to show Sierra Mist's position.
a. perceptual map
b. ideal cluster
c. product position chart
d. market graph
e. product matrix
Answer: A