If a company extends a line of products by introducing a new product to the market, and the firm does not distinctly position this product (i.e., separately from the other products in the line), the result could be

If a company extends a line of products by introducing a new product to the market, and the firm does not distinctly position this product (i.e., separately from the other products in the line), the result could be




a. poor product positioning.
b. product deletion.
c. product repositioning.
d. cannibalization.
e. new-product development.



Answer: D


Learn More :