In the context of marketing, cannibalization means
a. one company eating up another company's market share.
b. sales of a new product hurts sales of the company's existing products.
c. a product is past its prime and should be deleted from the product mix.
d. a company illegally uses copyrights and patents from another company.
e. sales of a new product may exceed sales of an older, more established product.
Answer: B