Marketing MCQ
Marketing Chapter 6
Pillsbury defines all purchasers of flour as its target market. What targeting strategy would be most appropriate in this case?
Pillsbury defines all purchasers of flour as its target market. What targeting strategy would be most appropriate in this case?
Pillsbury defines all purchasers of flour as its target market. What targeting strategy would be most appropriate in this case?
a. Concentrated
b. Differentiated
c. Wide appeal
d. Undifferentiated
e. Clustered
Answer: D
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