The type of retail location that is commonly being preserved and revitalized in many cities is the

The type of retail location that is commonly being preserved and revitalized in many cities is the

a. traditional business district.
b. free-standing structure.
c. community shopping center.
d. neighborhood shopping center.
e. nontraditional shopping center.


Answer: a

Many cities are revitalizing their downtown areas by bringing in new retail establishments. They are building new civic structures, passing ordinances that encourage the restoration of historic buildings, and developing mixed-use structures that include retail, residential, and other uses. These areas are best described as

Many cities are revitalizing their downtown areas by bringing in new retail establishments. They are building new civic structures, passing ordinances that encourage the restoration of historic buildings, and developing mixed-use structures that include retail, residential, and other uses. These areas are best described as

a. neighborhood shopping centers.
b. community shopping centers.
c. traditional shopping centers.
d. traditional business districts.
e. free-standing structures.


Answer: d

Colin brags to his friend Reid that his new bike shop has lots of parking and great visibility from Harper Avenue, and his nearest business neighbors are several hundred feet away. Colin has selected a ____________ site for his retail business.

Colin brags to his friend Reid that his new bike shop has lots of parking and great visibility from Harper Avenue, and his nearest business neighbors are several hundred feet away. Colin has selected a ____________ site for his retail business.

a. free-standing
b. traditional business district
c. neighborhood shopping center
d. community shopping center
e. regional shopping center


Answer: a

Greg chooses to have his hunting equipment stored in a location away from the main part of town so that he can have a large parking lot and an outdoor range for customers to test out his merchandise. Greg's store is

Greg chooses to have his hunting equipment stored in a location away from the main part of town so that he can have a large parking lot and an outdoor range for customers to test out his merchandise. Greg's store is

a. in a traditional business district.
b. a rural shopping center.
c. in a neighborhood shopping center.
d. a non-traditional shopping center.
e. a free-standing structure.


Answer: e

Location is important to a retailer because

Location is important to a retailer because

a. suppliers charge more to service stores in certain trading areas.
b. a desirable location appeals to consumers' emotions.
c. location is the major determinant of store image.
d. location determines the trading area from which the store must draw its customers.
e. convenient location is an essential customer service element.


Answer: d

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

a. store atmosphere.
b. location.
c. retail positioning.
d. store image.
e. the wheel of retailing.


Answer: b

In contrast to industrial products, consumer products are often purchased because of

In contrast to industrial products, consumer products are often purchased because of

a. economic planning.
b. necessity.
c. prior planning.
d. social influences.
e. rational needs.


Answer: d

Which of the following is an example of a category killer?

Which of the following is an example of a category killer?

a. Sears
b. Kmart
c. Marshalls
d. Lady Foot Locker
e. Toys "R" Us


Answer: e

Category killers compete primarily on the basis of

Category killers compete primarily on the basis of

a. enormous product selection and sales expertise.
b. low prices and enormous product availability.
c. convenient locations and customer services.
d. rock-bottom prices and moderate selections.
e. one-stop shopping and product availability.


Answer: b

Stores such as T.J. Maxx, Burlington Coat Factory, and Marshalls buy manufacturers seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

Stores such as T.J. Maxx, Burlington Coat Factory, and Marshalls buy manufacturers seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

a. category killers.
b. off-price retailers.
c. specialty retailers.
d. hypermarkets.
e. discount retailers.


Answer: b

Off-price retailers feature

Off-price retailers feature

a. deep discounts, few customer services, and central checkouts.
b. sales expertise, wide selections, and low prices.
c. overstocks, designer brands, and moderate prices.
d. a narrow product range and enormous product availability.
e. cash only sales and few customer services.


Answer: a

What type of retailers are the primary competitors for specialty retailers?

What type of retailers are the primary competitors for specialty retailers?

a. Discount stores
b. Category killers
c. Catalog marketers
d. Department stores
e. Superstores



Answer: d

Specialty stores offer ______ than department stores.

Specialty stores offer ______ than department stores.

a. greater varieties of product lines and higher prices
b. lower prices and higher quality
c. more product depth and less customer service
d. more sales expertise and better selections
e. more frequent price discounts and less selection


Answer: d

Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a________ store.

Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a________ store.

a. department
b. catalog
c. discount
d. traditional specialty
e. convenience


Answer: d

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)

a. department store.
b. specialty retailer.
c. category killer.
d. off-price retailer.
e. warehouse showroom.


Answer: b

A narrow product mix with a deep product line would most likely be carried by

A narrow product mix with a deep product line would most likely be carried by

a. mass merchandisers.
b. supermarkets.
c. discount stores.
d. specialty retailers.
e. warehouse showrooms.


Answer: d

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called

a. catalog showrooms.
b. category killers.
c. warehouse showrooms.
d. warehouse clubs.
e. display outlets.


Answer: c

Which of the following is a common feature of a warehouse club?

Which of the following is a common feature of a warehouse club?

a. Annual fees
b. Wide range of products
c. Good customer service
d. Moderate prices
e. Pleasant atmosphere


Answer: a

Retailers that sell only to members and feature discount retailing combined with cash-and carry wholesaling are called

Retailers that sell only to members and feature discount retailing combined with cash-and carry wholesaling are called

a. hypermarkets.
b. retail groups.
c. warehouse showrooms.
d. discount stores.
e. warehouse clubs.


Answer: e

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

a. Warehouse showroom
b. Warehouse club
c. Catalog showroom
d. Category killer
e. Hypermarket



Answer: b

After shopping in the same store for nearly two hours, Chelsea goes to Burger King for a Whopper, while Cynthia goes to the optical shop to see if her contacts are ready. They engage in these activities without leaving the store in which they have been shopping. They are most likely in a

After shopping in the same store for nearly two hours, Chelsea goes to Burger King for a Whopper, while Cynthia goes to the optical shop to see if her contacts are ready. They engage in these activities without leaving the store in which they have been shopping. They are most likely in a

a. superstore.
b. hypermarket.
c. department store.
d. general merchandise retailer.
e. discount store.


Answer: b

What is the primary distinction between superstores and hypermarkets?

What is the primary distinction between superstores and hypermarkets?

a. Superstores offer a wider variety of products than hypermarkets.
b. Superstores offer low prices while hypermarkets have moderate to high prices.
c. Hypermarkets have fewer departments but deeper product lines than superstores.
d. Hypermarkets are larger and have more types of products than superstores.
e. These two types of retailers carry very different types of products.


Answer: d

A ___________ is a retail establishment that combines a supermarket and a discount store in one location.

A ___________ is a retail establishment that combines a supermarket and a discount store in one location.

a. superstore
b. department store
c. category killer
d. hypermarket
e. megamarket



Answer: d

Which type of retail outlet can have up to 200,000 square feet?

Which type of retail outlet can have up to 200,000 square feet?

a. Superstores
b. Supermarkets
c. Discount stores
d. Department stores
e. Category killers


Answer: a

Large, self-service stores that carry a complete line of food products and some nonfood products are called

Large, self-service stores that carry a complete line of food products and some nonfood products are called

a. discount stores.
b. superstores.
c. supermarkets.
d. department stores.
e. warehouse clubs.


Answer: c

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

a. discount store.
b. department store.
c. convenience store.
d. supermarket.
e. category killer.


Answer: c

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

a. superstores
b. supermarkets
c. specialty stores
d. department stores
e. category killers


Answer: d

Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a

Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a

a. department store.
b. discount store.
c. warehouse showroom.
d. specialty store.
e. superstore.


Answer: b

Self-service, general merchandise stores such as Kmart, Walmart, and Target are known as

Self-service, general merchandise stores such as Kmart, Walmart, and Target are known as

a. discount stores.
b. warehouse showrooms.
c. catalog showrooms.
d. superstores.
e. specialty retailers.


Answer: a

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

a. Department stores
b. Traditional specialty retailers
c. Warehouse showrooms
d. Direct marketers
e. Discount stores


Answer: e

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is a(n)

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is a(n)

a. off-price retailer.
b. department store.
c. discount store.
d. superstore.
e. supermarket.



Answer: b

Compared with other types of retailers, department stores compete mainly on the basis of

Compared with other types of retailers, department stores compete mainly on the basis of

a. customer services.
b. low prices.
c. a very deep assortment of a few specific products.
d. high sales volume.
e. catalog sales.


Answer: a

Supermarkets, discount stores, and hypermarkets can all be classified as

Supermarkets, discount stores, and hypermarkets can all be classified as

a. superstores.
b. general merchandise retailers.
c. department stores.
d. specialty retailers.
e. off-price retailers.


Answer: b

A general merchandise retailer offers

A general merchandise retailer offers

a. a single product line that is stocked in depth.
b. few product lines with deep assortments of these lines.
c. few choices of a large variety of product lines.
d. products through the Internet and catalogs only.
e. a variety of product lines that are stocked in depth.


Answer: e

By locating in the same general vicinity as other car dealerships, Hartfield Honda can

By locating in the same general vicinity as other car dealerships, Hartfield Honda can

a. facilitate comparison shopping.
b. create form utility.
c. facilitate wholesale exchanges.
d. create possession utility.
e. create exchange utility.


Answer: a

A retailer is an organization that purchases products for the purpose of reselling them to

A retailer is an organization that purchases products for the purpose of reselling them to

a. other retail organizations.
b. the government.
c. ultimate consumers.
d. wholesalers.
e. nonprofit organizations.



Answer: c

Who provides the environment in which exchanges with ultimate consumers occur?

Who provides the environment in which exchanges with ultimate consumers occur?

a. Retailers
b. Wholesalers
c. Catalogers
d. Telemarketers
e. Producers


Answer: a

Retailing is best characterized as

Retailing is best characterized as

a. large organizations that carry wide and deep product mixes.
b. transactions in which the buyer intends to consume the product through personal, family, or household use.
c. arrangements whereby a supplier grants a dealer the right to sell its products.
d. transactions in which the purchaser intends to use the product for resale or for business operations.
e. exchanges that take place only in a store or service establishment.



Answer: b

Direct selling, direct marketing, and vending machines are all examples of

Direct selling, direct marketing, and vending machines are all examples of

a. producing.
b. advertising.
c. promoting.
d. retailing.
e. wholesaling.



Answer: d

Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n)

Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n)

a. wholesaler.
b. shopping center.
c. retailer.
d. intermediary.
e. producer.



Answer: c