A furniture chain begins as a discounter. Then it adds lamps and other home accessories. It then offers an interior decorating service while also upgrading its furniture lines. Over time the store adds more departments and services. This describes the

A furniture chain begins as a discounter. Then it adds lamps and other home accessories. It then offers an interior decorating service while also upgrading its furniture lines. Over time the store adds more departments and services. This describes the



(A) retail life cycle
(B) retail model
(C) retail cycle
(D) wheel of retailing
(E) superstore evolution


Answer: The phenomenon described in the question is known as the wheel of retailing theory, choice D.


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