Marketing materials for nonprofits should include all of the following EXCEPT
(A) the organization's services
(B) the resume of the executive director
(C) opportunities for donations
(D) testimonials from users
(E) the organization's mission
Answer: Including the resume of the executive director is not appropriate, so choice B is the correct answer to the question. However, noting a former affiliation of the executive director may be useful if there is a connection to the current organization, for example, noting that the executive director of an opera company was once an opera star.