A routine repurchase that may have been made many times before is called
A. new-task buying
B. straight rebuy
C. modified rebuy
D. purchase
E. None of the above
Answer: (B) Straight rebuy is a routine purchase of an item that is commonly purchased. (A) is not correct because new task buying occurs when an organization has a new need and the buyer wants a great deal of information about the product prior to purchase. (C) is also incorrect. Modified rebuy is the in-between process of buying where some review is done, although not as much as in a new-task buying situation. Purchase (D) is incorrect because the question relates to a repurchase. (E) is incorrect, because there is a correct answer.