Ads for Haynes Jeep-Chrysler feature the slogan, "Come to Haynes, where the fun begins." This is an appeal to the consumer's:
A. physiological need.
B. safety need.
C. personal need.
D. social need.
E. information need.
Answer: C. personal need.
Ads for Haynes Jeep-Chrysler feature the slogan, "Come to Haynes, where the fun begins." This is an appeal to the consumer's:
A. physiological need.
B. safety need.
C. personal need.
D. social need.
E. information need.
Answer: C. personal need.