Advertising belongs to which aspect of the marketing mix?
A. Product
B. Price
C. Place
D. Promotion
E. Perception
Answer: (D) Advertising falls under promotion, which is the communication between the seller and potential buyer to influence attitudes and behavior. Product (A), price (B), and place (C) are all parts of the marketing mix, but advertising does not fit under them. Perception (E) is not one of the "4 P's" in the marketing mix.