The way a product is perceived by customers on important attributes is called
A. product position
B. image psychology
C. market segmentation
D. BCG matrix
E. product life cycle
Answer: (A) Neither the product life cycle (E) nor the BCG Matrix (D) nor market segmentation (C) nor image psychology (B) describe the way a product is perceived by customers on two important attributes. The correct answer is product positioning (A).