Based on lifestyle research, which group of consumers would be most likely to buy a hybrid automobile?
(A) Strugglers
(B) Believers
(C) Experiencers
(D) Strivers
(E) Actualizers
Answer: The lifestyle orientations listed in this question are five of the eight orientations that resulted from the Stanford Research Institute's refining of its earlier values and lifestyle research. The eight are actualizers, fullfilleds, believers, achievers, strivers, experiencers, makers, and strugglers. A hybrid auto is typically a social responsible purchase, so choice E is correct because actualizers are socially conscious and have the education and resources to act on their convictions.