Marketing MCQ
Marketing
Some researchers specialize in studying psychophysiological reactions to brands, products, or advertisements that occur in the brain or elsewhere in the body. Specifically, _________ uses physiological measures such as EEG (electroencephalogram), GSR (galvanic skin response), eye tracking, heart rate monitors, and facial muscle movement tracking.
Some researchers specialize in studying psychophysiological reactions to brands, products, or advertisements that occur in the brain or elsewhere in the body. Specifically, _________ uses physiological measures such as EEG (electroencephalogram), GSR (galvanic skin response), eye tracking, heart rate monitors, and facial muscle movement tracking.
Some researchers specialize in studying psychophysiological reactions to brands, products, or advertisements that occur in the brain or elsewhere in the body. Specifically, _________ uses physiological measures such as EEG (electroencephalogram), GSR (galvanic skin response), eye tracking, heart rate monitors, and facial muscle movement tracking.
Answer: neuromarketing
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