Cereal makers advertise heavily on children's TV/cable programs. The result is that many children ask— even nag—their parents to buy a particular cereal. This is an example of
(A) demand promotion strategy
(B) an indirect strategy
(C) push-and-pull promotion strategy
(D) pull promotion strategy
(E) push promotion strategy
Answer: The pull promotion strategy uses heavy advertising to build demand for a product, so choice D is the correct answer.