Choosing a product difference that competitors cannot easily copy would be an example of which of the following kinds of differentiation?
A. Important
B. Distinctive
C. Superior
D. Preemptive
E. Vertical
Answer: (D) Preemptive differentiation is defined as the process of choosing a product attribute or difference that competitors would not be able to duplicate. In essence, the firm is taking preemptive action against its competitors; hence, the right answer is (D).