Communicating information between the seller and the potential buyer, or others in the channel, to influence attitudes and behavior is known as
A. marketing
B. promotion
C. pricing
D. channels of distribution
E. All of the above
Answer: (B) The communication of information between buyer and seller to influence an outcome behavior is known as promotion. Marketing (A) provides direction to make sure the right products are produced and delivered to customers. It includes the entire marketing mix of price, place, promotion, and channels of distribution, and is thus incorrect. Pricing (C) is also incorrect and is one of the marketing mix variables that deals with the economic aspect of setting a final price for the product. Channels of distribution (D) are concerned with getting the product to the consumer.