Forbidding an intermediary to carry products of a competing manufacturer is known as
A. tying agreement
B. monopoly
C. exclusive dealing
D. strategic channel alliance
E. vertical marketing system
Answer: (C) Exclusive dealing forbids an intermediary to carry products of a competing manufacturer. A tying agreement (A) requires a channel member to buy other products from a supplier besides the one preferred by the channel member. A monopoly (B) involves a market structure that exists when an organization produces a product that has no close substitutes and becomes the sole source of supply. A strategic channel alliance (D) is a marketing channel that exists when the products of one organization are distributed through the marketing channels of another organization. A vertical marketing system (E) occurs when channel activities are coordinated by a single channel member to achieve efficient, low-cost distribution aimed at satisfying the target market.
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