A coupon on a bottle of Pepsi offering a deal on a bag of potato chips is called
A. cross-ruff coupon
B. scanner-delivered coupon
C. instant redemption coupon
D. response offer coupon
E. bounce back coupon
Answer: (A) A coupon for a bag of chips on a bottle of Pepsi is an example of a cross-promotion that is specifically referred to as a "cross-ruff coupon" (A). In this case, Pepsi could have a tie-in agreement with its own Frito-Lay business unit, which is marketing the potato chips so the corporation benefits from the cross-promotion. Cross-ruff promotions are also done with other companies. None of the other terms correctly describes this promotional offer by Pepsi.