A major reason why some shoppers are reluctant to make Internet purchases is because of
A. higher prices
B. inferior quality
C. concern about security
D. greater inconvenience
E. poor selection
Answer: (C) E-commerce has been plagued by concerns about security and identity theft (C). Although advances in encryption technology have alleviated some of these fears, it is still the biggest deterrent to sales among the choices outlined in this question. None of the other choices correctly identifies a major concern of e-commerce.
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Principles of Marketing
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