In a new-task buying situation, a good salesperson should contact the client's
A. influencers
B. buyers (purchase managers)
C. deciders
D. gatekeepers
E. All of the above
Answer: (E) A new-task buying situation is one in which a firm typically faces a new problem that requires the collective wisdom of several key decision makers within an organization. It is therefore recommended that a salesperson contact each one of the decision makers who are involved in the buying decision including the influencers (A), buyers (B), deciders (C), and gatekeepers (D). Since (E) includes all of these options, it is the best answer for this question.