An important family life-cycle category to sell to, and an attractive market for many products and services because of the unusually high income period for the workers in the demographic segment, may be
A. empty nesters
B. senior citizens
C. divorced people
D. single/unmarried people
E. young marrieds with children
Answer: (A) The children have left the house, so these people are able to spend their money in other ways. Additionally, they tend to have higher incomes, which can be spent on themselves. Their homes are paid-off, or almost paid off, and their expenses are low. Senior citizens (B) have lower incomes and tend to have additional expenditures on health care. Many divorced individuals (C) actually find themselves in a financial bind, and their expenditures are limited to necessities. Single/unmarrieds (D) will not start off with a high income. Young marrieds with children (E) will find most of their money going to the children and child-related expenditures.