Managers who are satisfied with their current market share and profit situation sometimes adopt "status quo" objectives. Which of the following phrases would not be used in status quo pricing?
A. Meet competition.
B. Stabilize prices.
C. Avoid competition.
D. Slightly raise prices.
E. Promote more aggressively.
Answer: (D) Raising prices in this situation would most likely boost your competitor's position and reduce your customer base. Meeting competition (A) would be likely with a status quo objective and is incorrect. (B) is also incorrect because maintaining stable prices may discourage price competition and leave the situation in the status quo. (C) should not be selected because the manager utilizing a status quo objective does want to avoid price competition. Finally, (E) is incorrect because it's a promotional function that would not be used in a status quo situation.