With regard to Internet marketing, which of the following statements is FALSE?
A. Use of e-mail is growing.
B. Business-to-business advertising is growing on the Internet.
C. Primary users of the Internet are baby boomers.
D. Primary users of the Internet are college students and Generation X.
E. It allows sellers to learn more about buyers.
Answer: (C) The primary users of the Internet today are Gen X and college students (D). The use of e-mail is growing (A) and B2B advertising is fast growing on the Internet (B). Internet marketing does allow buyers to learn more about sellers (E). Therefore, all the above statements are true. However, the statement that says that the primary users of the Internet are baby boomers (C) is false, which makes it the right response to this question.