Sales promotion refers to promotion activities that stimulate interest, trial, or purchase by consumers. It would thus include activities other than
A. advertising
B. publicity
C. personal selling
D. point-of-purchase materials
E. (A), (B), and (C) are correct
Answer: (E) Advertising, publicity, and personal selling are promotion activities and are not a form of sales promotion; thus, sales promotion would not include those activities. Advertising (A) is part of the promotion mix; however, it is not the best choice of those given, and thus is incorrect. (B) is also incorrect; although it is a promotion mix, it is not part of sales promotion. (C) is also incorrect, because it is not the best choice of those given. Point-of-purchase materials (D) would be a form of sales promotion used to stimulate interest, trial, and purchase of products at the point-of-sale; therefore, it is incorrect.