Stickiness of a Web site is measured in terms of the
(A) money spent on the site
(B) click-throughs generated
(C) ease of searching the site
(D) number of repeat visits
(E) average minutes per month that visitors spend on the site
Answer: The correct answer is E. Stickiness can be measured by the average minutes per month that visitors spend on a Web site, a combination of the number of repeat visits and time spent per visit.