The Elaboration Likelihood Model assumes that under conditions of high involvement we take the central route to persuasion. When we are faced with conditions of low​ involvement, we take a​ _______ route.

The Elaboration Likelihood Model assumes that under conditions of high involvement we take the central route to persuasion. When we are faced with conditions of low​ involvement, we take a​ _______ route.



Answer: peripheral


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