Marketing MCQ
Marketing
The Elaboration Likelihood Model assumes that under conditions of high involvement we take the central route to persuasion. When we are faced with conditions of low involvement, we take a _______ route.
The Elaboration Likelihood Model assumes that under conditions of high involvement we take the central route to persuasion. When we are faced with conditions of low involvement, we take a _______ route.
The Elaboration Likelihood Model assumes that under conditions of high involvement we take the central route to persuasion. When we are faced with conditions of low involvement, we take a _______ route.
Answer: peripheral
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