The AIDA model in marketing communication refers to four promotion tasks that include
A. getting attention, holding interest, creating demand, and obtaining action
B. getting attention, holding interest, creating desire, and obtaining action
C. becoming aware, holding interest, arousing desire, and obtaining action
D. getting attention, holding intrigue, arousing desire, obtaining action
E. becoming aware, holding interest, arousing desire, and providing assistance
Answer: (B) The AIDA model in marketing communications refers to four sequential promotion tasks that are attention-interest-desire-action. Therefore, the correct answer is (B)