Which social class group is matched correctly with their approximate size for those social classes in the United States?
A. Upper-class—32%
B. Upper-middle class—38%
C. Lower-middle class—1.5%
D. Upper-lower (or "working") class—12.5%
E. Lower-lower class—16%
Answer: (E) The lower-lower class makes up approximately 16% of the American population. The relative size of the other groups is as follows: (A) is incorrect and should be 1.5%; (B) is also incorrect and should be 12.5%; (C) is incorrect and should be 32%; and (D) is also incorrect, and should be 38%. These figures are important for marketers, especially in the product development areas, so they can develop effective products and marketing plans for given markets.