The "four P's" of a marketing mix are
A. Product, Price, Profit, Promotion
B. People, Product, Place, Promotion
C. Promotion, Production, Price, Place
D. Product, Price, Place, Promotion
E. Profit, Place, Price, Product
Answer: (D) The "four P's" of a marketing mix are product, price, place, and promotion. These are the controllable variables a company applies in their marketing strategy. (D) is the correct choice. The remaining answers (A), (B), (C), and (E), while they contain portions of the marketing mix and elements important in marketing strategy, are not correct answers.