Ogden Parts Inc. has named a new sales manager with responsibilities for market planning. Ogden's president thinks the sales manager should sell more parts and outsell the competition. It seems that this company is run as if it were in the
A. sales era
B. production era
C. marketing company era
D. simple trade era
E. marketing department era
Answer: (A) With an emphasis on selling more parts and outselling the competition, the company is run as if it were in the sales era. (A) is the correct choice. The production era (B) focused on the production of products. The marketing company era (C) is a time when companies embraced the marketing concept. The simple trade era (D) was when middlemen were introduced in the early role of marketing involving simple distribution. The marketing department era (E) tied together various marketing efforts under one department.