The marketing concept came to the forefront of American business during which of the following eras?
A. Simple trade era
B. Marketing department era
C. Production era
D. Sales era
E. Marketing company era
Answer: (E) The marketing company era saw the development of the marketing concept that states that marketers should strive to satisfy consumer wants and needs, at a profit! (A) is incorrect because the marketing concept was not developed or practiced during this era. (B) is incorrect. During the marketing department era, all marketing functions were brought together under one department, but this was not a company-wide practice. (C) is incorrect because during the production era no consideration was given to the market or what customers wanted. (D) is incorrect. During the sales era, a company stresses selling over marketing because of the increase in competition.