In macro-marketing, which of the following universal functions of marketing have to be performed?

In macro-marketing, which of the following universal functions of marketing have to be performed?


A. Buying

B. Transporting

C. Marketing information

D. All of the above

E. None of the above


Answer: (D) All of the above functions must be performed. The buying function (A) is the purchase of products or services, and is essential in macro-marketing. Likewise, transportation (B) is a required function of macro-marketing, and includes physically moving products to various locations within a channel of distribution. Marketing information (C) is the communication function performed in macro-marketing and is one of the eight universal functions that marketers perform. All three of these answers help make up the eight universal functions of marketing performed in a macro-marketing environment. (E) is incorrect because all are universal macro-marketing functions.


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