Which of the following commercials uses a lifestyle approach in its creative execution?
(A) Animated characters talk about the benefits of a particular window cleaner.
(B) A couple thinks about going on a cruise and then finds themselves on the cruise boat.
(C) A movie star endorses skin care products.
(D) An actor spills some liquid and then uses two brands of paper towel to soak it up; the sponsor's towel does a better job.
(E) A family of five is packing camping equipment into a new SUV and talking about how roomy it is and how it fits not just camping equipment, but all their everyday sports equipment, grocery bags, etc.
Answer: An ad that uses a lifestyle creative approach shows how easily the product fits into a certain lifestyle, so choice E is the best answer.