Which of the following is an example of how integrated marketing communications affects advertising?
(A) Advertising is based on customer needs and wants as determined through market research.
(B) Advertising is aimed at broad markets rather than narrower segments.
(C) Loyalty programs have become more important.
(D) More emphasis is placed on traditional media advertising than on online and mobile marketing.
(E) Building relationships with customers is no longer seen as the essential message
Answer: The focus of integrated marketing communications (IMC) is to connect all facets of internal and external marketing to communicate a single sales-related message to stakeholders, so choice A is correct.