Which of the following is NOT included in the five-step problem-solving process utilized by consumers when purchasing products and services?
A. Awareness of a problem
B. Information gathering and recall
C. Alternative solution evaluation
D. Solution selection
E. Purchase decision sharing among friends and family
Answer: (E) Purchase decision sharing is not part of the five-step problem-solving process. Although many consumers share decisions, this step should be called purchase evaluation. (A) is part of the problem-solving process and is therefore incorrect. (B) is also not the best answer, although information gathering and/or recall is part of the process. Development of alternative solutions (C) is essential to the process, and is therefore also incorrect. Solution selection (D) is incorrect, although it too is part of the problem-solving process.