Which of the following is NOT a regrouping activity used by channel specialists to adjust discrepancies?

Which of the following is NOT a regrouping activity used by channel specialists to adjust discrepancies?


A. Assorting

B. Accumulating

C. Transforming

D. Bulk-Breaking

E. Sorting


Answer: (C) Transforming is not used as a regrouping activity by channel specialists; therefore, (C) is the correct choice. Regrouping activities adjust the quantities and assortments of products handled. Assorting (A) means putting together a variety of products. Accumulating (B) involves collecting products from many small producers. Bulk-breaking (D) involves dividing larger quantities into smaller quantities. Sorting (E) means separating products into grades and qualities desired by the target market.


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Principles of Marketing

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