Which of the following statements about marketing is FALSE?
A. Marketing attempts to affect the products and services you buy.
B. Marketing does not apply to nonprofit organizations.
C. Advertising and sales promotion are marketing functions.
D. Marketing can affect the prices you will pay for a product.
E. Marketing includes decisions about how to sell products.
Answer: (B) Marketing applies to both for-profit and nonprofit organizations. Although a nonprofit's primary objective may not be to seek profit, the firm still wants to satisfy customer needs; consequently, the priorities will be different than a for-profit organization. The correct answer is (B). The remaining sentences about marketing are true. Marketing affects products and services that are bought (A) as well as product prices (D). Advertising and sales promotion are areas in the marketing mix (Promotion) (C) and marketing decisions would include how to sell products (E).