Which type of distribution technique used a single outlet in a fairly large geographic area to distribute a product or service such as Jaguar and Rolls-Royce automobiles?
A. Selective
B. Universal
C. Intensive
D. Exclusive
E. None of the above
Answer: (D) The definition of exclusive distribution is using a single outlet in a fairly large geographic area to distribute a product or service; therefore, (D) is the correct answer. Exclusive distribution also creates the "mystique" marketers want to make the product more appealing. Selective distribution (A) is used when you want middlemen to give a product special attention. Selective distribution uses many outlets to distribute the product but not as many as intensive. Universal distribution (B) would not be correct because it is not a distribution classification. Intensive distribution (C) would not be correct because sellers do want the product to be easily reached by everyone. In exclusive distribution, sellers only want the product to be available to those who can afford the product.
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