A key point regarding sales-oriented objectives is
A. a larger market share, if gained at too low a price, may lead to a success with no profits
B. aggressive companies often aim to increase market share
C. larger sales volume, by itself, does not necessarily lead to higher profits
D. it is never easy to measure a firm's market share when determining if there is profit maximization
E. All of the above are correct
Answer: (C) Larger sales volumes do not necessarily lead to higher profits for a company. (A) and (B) may be objectives but are too vague, and are incorrect in reference to sales-oriented objectives. (D) is incorrect. It would be a correct answer if it read "...usually easier to measure a firm's market share..." rather than "...never easier...." (E) is incorrect because all of the other answers are not true.