Brand destiny is composed of the following except ______.
A. Ultimate dream
B. Values
C. Architecture
D. Creating value
E. Personality
Answer: C - Brand destiny is composed of the following except architecture. Brand destiny in an organization often reflects an internal guide that is available to employees but not advertised to customers or stakeholders. Brand destiny reflects the characteristics and vision that the organization holds beyond what is apparent or beyond what it holds similar to other organizations. For example, an office furniture manufacturing company may be committed to hiring local talent for the full length of its operations. Thus, among employees, company owners and executives stress that more than market share and profits, the company's dedication to local hiring and the strength of communities is its brand destiny.