Marketing MCQ Marketing Chapter 6 ______ is the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.

______ is the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.

Marketing Chapter 6

______ is the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.

Answer: data mining

Marketing MCQ

______ is the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.

______ is the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.

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