Marketing MCQ Marketing A __________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.

A __________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.

Marketing

A __________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.

A. product line

B. product mix

C. product mix breadth

D. line extension

E. brand extension

Answer: A. product line

Marketing MCQ

A __________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.

A __________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.

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